Saturday, August 30, 2008

'Connected Indians'

Browsing through the news articles today I came across this exciting article.

domain-b.com : Intel initiates ''connected Indians'' campaign; launches Atom-based Netbooks for Rs5,000

'Connected Indians' is an excellent drive by Intel to produce desktops in India at a cost as low as Rs. 5000 ($125). IT has revolutionised India in the last decade. IT made the world notice the the vibrancy of an Indian mind. Even though IT contributes around 5% to India's GDP but it has contributed immensely to the intangible gains. IT has brought about drastic change in perception about India and Indian products. After the Green and Milk revolution its the IT revolutions which has impacted lifestyle of Indian middle class the most. This news can shake up the Indian middle class and bring about about an economic and social change in lives of millions of Indians.

Intel along with original equipment manufacturer (OEM) can dig deep into a cost sensitive Indian market and look for deeper penetration. There are around 3 million broadband users in the country. With state owned giant BSNL set to go public and get listed to raise money to expand its network and services this comes as an excellent development. We can expect much wider broadband reach. The telecom companies can give the necessary infrastructure (broadband, GPRS, Edge, 3G). The low cost desktops will create an excellent market for the telecom operators like BSNL, Tata teleservices, Tata Communication, Reliance Communication and Bharti Airtel. The two fastest growing sectors of Indian economy can drive the Indian success story for the next decade. This can be an era of low cost connectivity will create a competitive environment by bringing down implementation costs of projects across different sectors. There would be more stories like e-choupals in the country, bring down cost of financing/micro-financing. Business models like Rang De can thrive in an era of high connectivity and deep IT penetration. 'Connected Indians' will have a huge impact on education and will give India an advantage by helping provide a skilled human capital.

With forums like The Manufacturers' Association for Information Technology (MAIT), Confederation of Indian Industry (CII), The Associated Chambers of Commerce and Industry of India (ASSOCHAM) and the WiMax Forum endorsing 'Connected Indians' and further support from NIIT, Google, Reliance Communications, Croma and Tata Indicom, 'Connected Indians' is set to redefine business and commerce in India.



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